Have you ever heard the saying, "when the going gets tough, the tough get going?" When you have tried everything and lie awake at night and you don't know where your next client will come from, you need to think "outside the box." What exactly is "outside the box" for you? Think about it for a minute.
The old ways of advertising just don't work any longer. Those old ways were newspaper, Yellow Pages, telephone directories, radio and television. Some of those still work for larger companies but they just don't work for smaller companies.
Thinking "outside the box" means that you have to come up with new ideas to advertise your small business. You have to do things that you normally wouldn't do or even think about doing. They need to be a "one-two punch" combination of online and offline advertising.
The old ways of advertising just don't work any longer. Those old ways were newspaper, Yellow Pages, telephone directories, radio and television. Some of those still work for larger companies but they just don't work for smaller companies.
Thinking "outside the box" means that you have to come up with new ideas to advertise your small business. You have to do things that you normally wouldn't do or even think about doing. They need to be a "one-two punch" combination of online and offline advertising.
One of the ways that I have been marketing my business is by writing a monthly article about things that I know. They are topics that people ask me about and tell me "wow, you are a fountain of knowledge." Some of those topics are Facebook, websites, social media, blogs, articles, video emails, networking, newsletters, personalized cards, recorded phone calls, webinars or workshops, YouTube, press releases, and contact management, to name just a few.
You are probably saying right now, "I don't know anything. What can I write about?" It all depends on how long you've been in your area of expertise. If you've been in that field for a while, there are probably hundreds of topics about which you can write. There might not be as much to write about if you've been in the business for a short period of time. But there is always something you can write.
What can you write about?
1. What do people ask you about?
2. What do you like to do?
3. What do you like to talk about?
4. Why did you start your business?
5. What are your hobbies or views?
Whatever you write about, be sure that you include a brief byline with your name, company name, company description and your contact information. You can post articles on your Facebook, Twitter and LinkedIn pages. Don't forget to submit them to EzineArticles and any of the hundreds of online article submission websites and post them on your website and blog.
Be sure that the title is eye-grabbing and your article should be full of information and value and not just filler words. Research if you aren't sure what to write about and double check the facts. Articles should be 300-500 words but can be longer if the topic permits.
Take advantage of this free marketing area to get great exposure for your business.
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